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Which one to prepare first? Well, it depends on the situation.

One logical approach could be to develop the Strategic Plan first, then the Marketing Plan and finally the Financial Budget.

In reality, managers need to consider aspects of all three simultaneously.

Market intelligence and the availability of finance are just two examples of many inputs required to ensure a realistic strategic direction in terms of scale and ambition.

It all comes down to the approach, methodology and process used in setting the strategic direction.

A well thought out approach, strong commercially proven methodology and an inclusive process can produce dramatic results in very short timeframes.

Ultimately, it is about clarity in the development, communication and pursuit of sound business goals so as to turn vision into value...

And it starts with a dialogue designed to get everyone on the same page.


About the author

Jai Gill